You run an established, trusted HVAC business, serving York Region since 1990, with real word-of-mouth behind you. The problem is that almost none of that shows up in Google. The site ranks for no search terms and brings in close to zero visitors from search, while local homeowners search for exactly what you do every day.
Two things stand out. First, the domain has collected a large batch of low-quality "spam" links (203 referring domains, almost all junk) that should be reviewed and cleared before they hold you back. Second, the search basics are not in place: no structured data, and the site is not set up to be found for the services you sell.
In plain terms: the business is strong, the online presence is not. The local HVAC market is high-volume and inexpensive to rank in, so with the groundwork laid and the spam cleared, this is one of the more winnable markets we see.
This score blends your website authority, rankings, link quality, and search groundwork into one number. It is low because the site has built no search presence yet and carries a spam-heavy link profile. The good news: the business itself is solid, and the local market is wide open and inexpensive to win.
Real HVAC companies in your area and the visitors they pull from Google every month. Right now, none of them are you.
Monthly organic visitors from Google, estimated via Ahrefs (Canada), June 2026.
Beyond Google search, here is how visible you are across every other channel your future clients use.
Thousands of homeowners search for furnace and AC help every month, and almost none of them find you. Meanwhile, the spam links on your domain are a liability that should be cleared, and the core local terms are wide open today but get harder as competitors claim them. Every month this sits, those calls go to the shop that shows up instead of you.